he primary objective was to create a modern, innovative, and cohesive visual identity that reflects Tathkira’s mission of developing advanced technologies to improve quality of life. The project aimed to establish a strong brand presence by combining cutting-edge design elements with a scientific and technological aesthetic, ensuring that the visual identity resonates with both industry professionals and the general public.
my role involved designing a versatile logo, selecting a distinct color palette, and creating typographic guidelines that convey Tathkira’s commitment to innovation and health-focused solutions.
Overall, the Tathkira visual identity has successfully elevated the company’s brand presence, positioning it as a leader in innovative health technologies. The design has been well-received, with industry professionals and the general public appreciating its modern, cohesive aesthetic.